{"id":1177,"date":"2026-04-29T12:01:58","date_gmt":"2026-04-29T12:01:58","guid":{"rendered":"https:\/\/dubek.co.il\/en\/?page_id=1177"},"modified":"2026-04-29T12:06:16","modified_gmt":"2026-04-29T12:06:16","slug":"the-history-of-dubek","status":"publish","type":"page","link":"https:\/\/dubek.co.il\/en\/the-history-of-dubek\/","title":{"rendered":"The History of Dubek"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1568\" src=\"https:\/\/dubek.co.il\/wp-content\/uploads\/2026\/04\/Page-Banner.png\" alt=\"\" width=\"704\" height=\"300\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>1935 \u2014 The Founding<\/h3>\n<p>Our company was founded in 1935 in Ramat Gan by a group of industrialists, including Martin Gahl, who immigrated to Israel from Germany. Since its establishment, the company&#8217;s history has been interwoven with the history of the State of Israel. The founding generation&#8217;s vision was to develop, manufacture, and market a broad range of Israeli-made cigarette brands tailored to the tastes of the Israeli public.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1561\" src=\"https:\/\/dubek.co.il\/wp-content\/uploads\/2026\/04\/Page-Banner-1.png\" alt=\"\" width=\"704\" height=\"300\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>1960 \u2014 Management Transition and Stock Exchange Listing<\/h3>\n<p>In 1960, management of the company passed to Zerah Gahl, son of Martin. That same year, the company&#8217;s shares began trading on the stock exchange, making Dubek one of the first companies listed on the Tel Aviv Stock Exchange. This milestone reflects both the company&#8217;s growth and the trust it earned from the Israeli public and investment community.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1562\" src=\"https:\/\/dubek.co.il\/wp-content\/uploads\/2026\/04\/Page-Banner-2.png\" alt=\"\" width=\"704\" height=\"300\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>1970 \u2014 Strategic Expansion and Market Leadership<\/h3>\n<p>In 1970, Zerah Gahl acquired competing Israeli cigarette manufacturers \u2014 Maspero and Matossian \u2014 a strategic move that not only strengthened the company&#8217;s position but paved the way for Dubek&#8217;s dominance in Israel&#8217;s tobacco industry and the broader Israeli economy.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1563\" src=\"https:\/\/dubek.co.il\/wp-content\/uploads\/2026\/04\/Page-Banner-3.png\" alt=\"\" width=\"704\" height=\"300\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>1971 \u2014 International Reputation and Brand Growth<\/h3>\n<p>In 1971, our family-driven company gained international recognition thanks to its high production standards, uncompromising commitment to quality, innovation, and entrepreneurial spirit. Cigarette brands such as Nobles, Time, Nelson, Sheraton, Broadway, and Europa became widely popular, found in every pocket and bag.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1564\" src=\"https:\/\/dubek.co.il\/wp-content\/uploads\/2026\/04\/Page-Banner-4.png\" alt=\"\" width=\"704\" height=\"300\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>1974 \u2014 Market Dominance and Business Expansion<\/h3>\n<p>By 1974, our company&#8217;s contribution to the country was evident to all. Dubek controlled approximately 96% of Israel&#8217;s cigarette market, with 60% of the tax from every pack sold transferred directly to the state treasury. During these years, we also expanded our operations \u2014 alongside cigarettes, we began marketing cigars, lighters, and additional complementary consumer products.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1565\" src=\"https:\/\/dubek.co.il\/wp-content\/uploads\/2026\/04\/Page-Banner-5.png\" alt=\"\" width=\"704\" height=\"300\" \/><\/p>\n<h3>2003\u20132011 \u2014 Transition to Private Ownership and Business Growth<\/h3>\n<p>In 2003, our company became privately owned, while remaining faithful to the family legacy that defines it. The following year, the company became the exclusive marketer in Israel of products from the prestigious Danish company House of Prince, and in 2011 relocated its headquarters to the city of Petah Tikva.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1566\" src=\"https:\/\/dubek.co.il\/wp-content\/uploads\/2026\/04\/Page-Banner-6.png\" alt=\"\" width=\"704\" height=\"300\" \/><\/p>\n<h3><\/h3>\n<h3>2021 \u2014 Premium Brand Launches and Continued Renewal<\/h3>\n<p>True to our commitment to growth and innovation, in 2021 we launched two premium brands made from pure natural tobacco \u2014 Morrison, with a full and smooth flavor, and After, with a bolder, more robust taste. Throughout all our years of activity, our contribution to the community has been clear \u2014 and remains so today.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1567\" src=\"https:\/\/dubek.co.il\/wp-content\/uploads\/2026\/04\/Page-Banner-7.png\" alt=\"\" width=\"704\" height=\"300\" \/><\/p>\n<h3>Dubek Today<\/h3>\n<p>Our company continues to build on its international reputation, earned through high production standards, an uncompromising pursuit of quality, innovation, and entrepreneurial spirit. Cigarette brands such as Nobles, Time, Nelson, Sheraton, Broadway, and Europa remain popular and widely recognized across Israel.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; 1935 \u2014 The Founding Our company was founded in<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"page-company.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1177","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The History of Dubek - Dubek Company EN<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The History of Dubek - Dubek Company EN\" \/>\n<meta property=\"og:description\" content=\"&nbsp; 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